Turkish media company Dogus has taken a decisive step into the future

Customer Portrait

The Dogus Media Group is a Turkish media company headquartered in Istanbul. The company operates seven TV channels, several radio stations as well as various internet channels and publishes a variety of magazines. As a part of Dogus Media, the company employs more than 2,000 people.



Initial Situation

To date, the Dogus Media Group has mainly worked with in-house developed, proprietary systems. However, these were no longer meeting the company‘s requirements for an efficient and modern MAM solution. Also, further development of the system and the integration of new technologies were becoming increasingly difficult.

The connection to modern technologies ensures us the necessary sustainability.
Barış Özbey, CTO, Dogus Media


Vision

In order to comply with global technological standards and become a leader in the Turkish market, the Dogus Media Group wanted a flexible MAM system that could be easily integrated into third-party systems.

By connecting the Video Production Management System (VPMS) with modern technologies, the Dogus Media Group wanted to secure the necessary technological viability.

Solution

VPMS from Arvato Systems is a flexible yet powerful media asset management solution for large television companies and video specialists. From recording to production, to distribution and archiving – the system covers all stages and workflows needed for professional media management. In addition, Dogus Media has also introduced EditMate, a networked editing solution from Arvato Systems that connects directly to VPMS. The interface between Annova‘s OpenMedia planning system and Arvato Systems‘ ClipJOCKEY production software is already being used by many customers and complements the implemented system by flexibly covering Dogus Media‘s studio production processes. 

Our Services

Together with Turkish systems integrator Baran, Arvato Systems installed and then integrated the MAM system into the company‘s infrastructure. The project was carried out in three stages and completed within a single year. The scope of services ranged from customer support to the development and completion of the system. In addition to the close collaboration between the principles, the project was also characterized by a number of customer meetings that made it possible to fully realize Dogus Media Group‘s requirements. Over a short period, the team from Arvato Systems developed a completely new and very flexible solution for handling the production of the media group‘s different program contents.

Customer Benefits
  • More flexibility for further system developments
  • Transparent overview of the video material
  • Optimized internal workflows
  • Convenient management and editing of video material
  • Different formats for transmitting material available
  • Reporting on processes possible
  • Efficient use of storage
  • Integration of cloud systems possible
Further Information on the Case Study
https://it.arvato.com/content/dam/arvato/documents/Customer%20Solutions/arvato_IT_Broadcast_rbb_Case_Study_EN.pdf
https://it.arvato.com/content/dam/arvato/documents/Business%20Solutions/arvato_IT_Broadcast_VPMS-AdvancedMediaManagement_Business_Solution_EN.pdf

https://it.arvato.com/en/cases/dogus.html